Web Content Management With Semalt SEO

Table of Content

  1. What is web content management? 
  2. Web content management systems (WCMS)
  3. Importance of web content management systems
  4. Who can use web content management software
  5. Features of web content management software
  6. Examples of web content management tools
  7. Conclusion  

What Is Web Content Management?

Web content management is simply about maintaining, editing and controlling the content on a webpage. It refers to how the content of webpages are created, managed, stored and displayed.

Web Content Management Systems (WCMS)

Web content management systems (WCMS) give users the ability to create, edit and publish digital content like text, images, graphics, audio and video files for webpages. These systems simplify the process of creating and uploading content for users that lack coding skills by offering them templates for their designs. 

A website content management system is very vital to efficient website management, needed to publish and edit the content. Experts at a full stack digital agency like Semalt will help to install, setup the system or migrate to another platform.

Creative and digital marketing teams usually collaboratively use WCM systems to manage and monitor web page content. WCM systems can also be plugged into hosting platforms that belong to third party companies in order to provide a richer website management experience. You can integrate some WCM systems into content analytics and marketing software as well as third party CMS tools. Some of these systems also provide web design and digital asset management functionalities. 

Web content management tools are designed to help users create, organize, store, protect and distribute the content they want to publish on the internet. Examples of such digital content include photos, interactive graphics, animation, audio files, video files, text documents and more.

These platforms offer users a storage facility that can support different types of organizations in the development of their brands while helping them effectively curate their digital content. 

WCM tools are used to prepare and organize content intended to be published for different platforms and purposes like E-Commerce stores, blogs, portfolio, social media or fundraising websites - the examples cannot be exhausted. 

Usually, WCM tools provide website administrators with a lot of webpage templates. Some even offer drag-and-drop features for more customization options. This greatly helps businesses or individuals that may not know how to code but also need a clean and professional looking website. Though many of them provide an avenue for users with coding knowledge to edit and customize the codes on these templates to suit their unique tastes and preferences. 

Front end and back end management are provided to administrators by these WCM tools. The front end refers to the part of the website that everyone sees i.e. Home page, About page, Contact page and other pages visible to site visitors. 

The back end refers to where pages are edited and updated, where the administrators get access to data or information submitted by visitors through forms on the front end and where proper monitoring of the website's settings and features are carried out. The backend is always password protected and is privy to only the administrators and other collaborators in the team. 

WCM systems can also provide A/B testing, content release automation and lead generation tools to users. This is especially useful for websites in that it helps them grow a large and loyal customer base. 

Importance of Web Content Management Systems

The major priority of many web businesses is to generate more web traffic to their sites. When administrators integrate WCMS tools with plugins and CMS tools, it helps to boost SEO practices significantly. 

Your website ranks highly on Google TOP and more traffic is being generated - that is one great advantage of using WCM systems. Semalt ensures that every site they create for their clients is built with the best web content management systems. 

The importance of blogs cannot be overemphasized in the generation of traffic and overall SEO support. Blogs are one of the most popular content sharing avenues in that since they are in a way separate from the main webpage, they give room for more creativity and audience engagement. 

WCM systems are extremely vital in the creation of high-quality blogs. They help blogs by providing scalability features and easy-to-use content customization tools. 

WCM tools give administrators total control over appearance and content of the blogs as they allow them to edit and customize the digital aspects of these blogs especially when the WCM systems are used with CMS tools. This helps in creating higher quality content and more traffic since the platforms give admins total freedom of creativity to incorporate topnotch SEO techniques with their content. 

Also, WCM systems can automatically integrate websites and blogs into RSS feeds for better content cohesion. This also helps to generate immense traffic. 

Creating a website, establishing its presence, increasing its traffic, designing and managing its digital content without coding skills are some of the most salient business solutions provided by WCM systems.

The marketing efforts of companies can be optimized when they make use of WCM tools. WCM systems can be used to design webpages and also to analyze data and traffic to monitor the marketing campaigns of companies. Also, WCM tools can help admins increase productivity in email marketing campaigns trough content publication automation. 

Web content management systems with WYSIWYG (what you see is what you get) editors and other "code-avoiding" tools can help increase the productivity of website and blog designers who have little to no HTML or basic coding knowledge. This knowledge gap can be easily bridged by the use of WCM systems. 

There are also WCM tools with drag-and-drop features that further make web content management way easier while also providing more room for customization. WCM software is also created with brand management in mind as they provide automated templates with a central hub for every kind of digital content - this gives users the ability to create brand consistency across their site.  

Who Can Use Web Content Management Software?

Web content management systems are open to anyone, whether they're skilled coders or do not know how to write a single line of code. These systems are designed with users who have limited knowledge of HTML or other coding languages in mind. They help them to create, edit, publish and manage their texts, images, graphics, audio files, video files and other digital content on their websites with any level of coding knowledge.

Any company or individual seeking to create their websites or blogs painlessly will find web content management tools extremely beneficial to them. Web content management tools are known for their ease of use - that's why they are so popular. 

Web developers, digital marketers and creative teams are the typical users of web content management tools because they make the process of creating and uploading their content really easy. 

Features of Web Content Management Software

There are many different types of web content management software available for users but they all have some features that are common to almost all of them, if not all. 
  1. WCM tools come with Rich Text Editors to help make the formatting of content painless and straight forward. 
  2. WCM systems also come with plugins, apps, or widgets. These gadgets can be incorporated into websites depending on the needs of the users.
  3. Web content management tools ensure that creating and publishing content is done in a user friendly, easy, intuitive and uncomplicated way through their content authoring feature. 
  4. Web content management tools support the storage of rich media files and also the management of these files via their asset management feature. 
  5. Web content management systems consistently track frequently updated versions of different content via their versioning feature.
  6. WCM systems easily provide avenues for approval processes between authors and editors. 
  7. WCM systems easily publish content in a scheduled order. 
  8. Web content management software also provides users with the ability to search their content based on different filters like keywords, metadata, etc.
  9. Published and yet-to-be-published content can be easily stored, edited, managed, approved and tagged in a content repository provided by web content management systems.  
The above mentioned are the basic features of WCM software. However, there are many other options made available by different web content management systems. Some of these include: pre-built templates, mobile templates, user community, search engine optimization, internalization, pre-built reports and dashboards, scalability, Application Programming Interface (API)/Integration, customization, coherent branding themes and more. 

Examples of Web Content Management Tools
There are many examples of WCM systems available to users and they include: WordPress, Hubspot, Joomla, Contentstack, Oracle WebCenter, Drupal, Agility CMS, dotCMS, Django CMS and more. 


For users seeking a productive way to build websites and also create, edit and maintain the digital content of their sites while avoiding many painpoints, web content management systems are the solution. Semalt uses the best web content management tools coupled with current SEO best practices for their clients to ensure that they always get the best possible results and ranking on Google TOP. 

All in all, web content management tools are an innovative avenue to creating compelling and visually appealing websites on the front end that generate leads and convert them to buying customers. They give room for those without coding knowledge to build visually stunning websites through the drag-and-drop functionalities that some of them have. 

Those with coding skills are not left out as well as they can even do more in terms of tweaking the existing templates to their personal satisfaction. At the back end as well, WCM systems provide users with tools that help with their marketing goals, lead generation strategies, data storage and file management. WCM systems place all these functionalities and tools in one place for better user experience.